This week the research report “USE OF DIGITAL AND 3D VISUALISATION TECHNOLOGY IN PLANNING FOR NEW DEVELOPMENT” was published by the Scottish Government.
This independent report examines the role and potential of digital imagery and 3D visualisation in the planning process in Scotland. Produced by the James Hutton Institute in Aberdeen, it was commissioned to inform the review of the planning system.
The report makes reference to the work of Linknode in the use, acceptance and value of 3D visualisation in planning, especially for real-time, in-situ visualisations for better contextual understanding of change and development (George – our technical director – was especially pleased as the report includes a photo of him using VentusAR at Clyde Wind Farm).
It details the importance of digital equivalence in planning and how future advances in 3D visualisations should be embraced by local authorities and developers at earlier stages in the planning process to improve engagement and understanding.
Linknode entirely support this direction and look forward to on-going participation in the development of 3D visualisation in planning & development in Scotland and beyond. To be involved further, review the “Places, People and Planning” consultation of the future of the Scottish Planning System with opportunities to respond.
Report History and Scottish Planning Review
As previously blogged, this is part of the Scottish Planning Review that started with a call for evidence in September 2015. The response to this was published in July 2016 (our comments here), leading to the commissioning of a report in October 2016 into the use of 3D visualisation technology in planning for new development. This was funded by the Planning & Architecture Division of the Scottish Government.
Case Study: VentusAR
Out of the 44 bits of technology mentioned in the the report, our VentusAR and UrbanPlanAR solutions for delivering visualisations is noted as the only mobile augmented reality tool (see Annex A for full list). Of course, we are also based in Glasgow making our contributions innovative, relevant and local!
The report provides a case study on VentusAR for providing in-field Augmented Reality for Agri-Renewables. The key benefits highlighted in this case study are:
- The use of real world imagery (still or animated) provides high levels of realism for use at early stages of a project.
- A low cost and level of risk associated with the investment in the visual representations.
- The incorporation of real-world video enables the representation of movement in the landscape (e.g. swaying trees, vehicles) […] and thus important in coherent representation of a scene of proposed change.
- Coherence supports the impression of credibility of visualisations.
We are already providing our clients with the tools to better visualise and communicate their developments. Our online case studies include:
Green Cat Renewables
When using VentusAR, GreenCat Renewables estimate they save 30% of the time required to visualise and assess Solar and Wind projects. Read the full case study.
LDA Design benefits from being able to rapidly evaluate projects early on in the development lifecycle and being able to clearly communicate information to clients and consultees. Read the full case study.
Hoolan Energy used VentusAR to do better public engagement for the Costa and Hesta wind projects in Orkney. Read the full case study or watch the videos: Costa and Hesta.
Find out More
You can read more about VentusAR (our product for delivering visualisations in a rural environment) and UrbanPlanAR (for creating visualisations in an urban environment).
If you would like to know more about our visualisation processes and how we can help you communicate your project to stakeholders and the public, drop us a line: email@example.com